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| Title | Peruasive Strategy for Influencing Purchasing Behavior on 020 Channel Retailing |
| Edition | |
| Call Number | 2016/39 |
| ISBN/ISSN | |
| Author(s) | Mustikasari, Anita |
| Subject(s) | Purchasing Intention Persuasive Technology |
| Classification | 658.72 Mus p |
| Series Title | GMD | Tesis |
| Language | Inggris |
| Publisher | Departemen Teknik Industri FTI-ITS |
| Publishing Year | 2016 |
| Publishing Place | Surabaya |
| Collation | |
| Abstract/Notes | The understanding of shopping orientation is important for retail business in the competitive market. The combination between offline and online channel providing convenient customer experience becomes the major research issue for retailer and enterprise. In this research, the influence of shopping orientation focused on purchases intention and hours spent in offline-to-online (O2O) channel. The experimental design will be conducted by giving the personalized advertisement using mobile devices which embedded with the concept of proximity marketing and persuasive technology to enhance customer experience regarding shopping orientation. Products were displayed in a lab that created virtual grocery store and sending personalized ads or not in a timely manner or randomly in traditionally and using mobile application was examined. This study can proof that persuasive technology and proximity marketing have a significant impact on the item purchased. |
| Specific Detail Info | Advertisement, Persuasive Technology, Proximity Marketing, O2O Channel, Customers’ Behavior, Purchase Intention |
| Image |  |
| File Attachment | LOADING LIST... |
| Pembimbing | Prof. Shuo-Yan Chou; Prof. Cheng-Jhe Lin; Prof. Ir. Moses L. Singgih, M.Reg.Sc., Ph.D |
| Volume | |
| Availability | LOADING LIST... |
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